About Branded Financial Services

Liesl joined Branded Financial Services (BFS) Australia as CEO in March 2023. Liesl moved into the role from head office where she held the position of Chief Risk Officer responsible for managing legal and regulatory affairs, credit and enterprise risk and compliance.

Liesl brings more than 25 years experience across the finance industry and has held executive roles that have spanned legal, strategy, planning, operations, and people.

Raj has hands-on responsibility for all back-office operations including but not limited to compliance, receivables management, customer service, wholesale management and system administration.

Raj has 20+ years of experience in risk management, operational risk, relationship management, business development, asset management and vendor finance with Westpac, ANZ, Esanda, Textron, Commonwealth Bank and Enterprise Finance Solutions.

Tony has a passion for the motor vehicle industry and has more than 20 years experience in various roles within the automotive financial services sector.

Prior to joining Branded Financial Services in 2011 Tony held various roles with companies including Westpac Banking Corporation, Nissan Finance Corporation, GE Automotive Financial Services and Drive.com.

Katherine joined the Branded Financial Services team in 2012 as a Credit Officer. Prior to joining BFS, Katherine commenced her career in asset finance in 2006 with Rabobank, which was followed in 2008 with a stint at Macquarie Leasing.

Katherine has a Bachelor of Business from the University of Technology Sydney and has a strong background in finance. She’s an enthusiastic and experienced analyst and comes with a strong and balanced approach to credit and meeting business managers’ expectations.