About Branded Financial Services

Branded Financial Services provides premium motor vehicle finance products and services in Australia and New Zealand. Our products are exclusively specialised in the motor vehicle space and perfectly suited to assist you in purchasing your next vehicle. Branded Financial Services also provide wholesale facilities to help dealers access and manage stock.

Our financial services heritage is born from 30 years experience in the automotive industry in Australia and New Zealand. Branded Financial Services continues that heritage by serving automotive dealers and their customers across both countries. The expertise and professionalism of our company and team speaks for itself.

Meet our team

Liesl Knox

Chief Executive Officer

Liesl joined Branded Financial Services (BFS) Australia as CEO in March 2023. Liesl moved into the role from head office where she held the position of Chief Risk Officer responsible for managing legal and regulatory affairs, credit and enterprise risk and compliance.

Liesl brings more than 25 years experience across the finance industry and has held executive roles that have spanned legal, strategy, planning, operations, and people.

Tony Farnell

National Sales Manager

Tony has a passion for the motor vehicle industry and has more than 20 years experience in various roles within the automotive financial services sector.

Prior to joining Branded Financial Services in 2011 Tony held various roles with companies including Westpac Banking Corporation, Nissan Finance Corporation, GE Automotive Financial Services and Drive.com.

Katherine Moncay

Credit Manager

Katherine joined the Branded Financial Services team in 2012 as a Credit Officer. Prior to joining BFS, Katherine commenced her career in asset finance in 2006 with Rabobank, which was followed in 2008 with a stint at Macquarie Leasing.

Katherine has a Bachelor of Business from the University of Technology Sydney and has a strong background in finance. She’s an enthusiastic and experienced analyst and comes with a strong and balanced approach to credit and meeting business managers’ expectations.

Lisa Climo

Settlements Manager

Whilst we provide financial services for all makes of motor vehicles, we’re also very proud to be partnered with a number of premium vehicle brands across Australia.

Branded Financial Services Pty Limited A.C.N 27 004 013 334 Australian Credit Licence 392188

Branded Financial Services is owned and operated by Avanti Finance Limited.