June 2025
Matthew Craig

Avanti Finance appoints Matthew Craig as Head of Lending Operations at Branded

Avanti Finance Group is thrilled to welcome Matthew Craig to the team as the Head of Lending Operations at Branded Financial Services (Branded). Matthew joined Branded in May 2025, bringing a wealth of experience and expertise from across the retail banking, mutual banking, and fintech industries. 

In his new role, Matthew will oversee key areas including credit, settlements, accreditations, and sales support, leading Branded’s efforts to optimise and streamline lending operations for customers and business partners alike. With his extensive background in leadership, sales, operations, product management, and project delivery, Matthew is well-equipped to lead Branded’s operations as the company continues to grow and expand its services in the Australian market. 

 

Liesl Knox, CEO of Branded Financial Services, commented: 

"Matthew is a great addition to the team at Branded. His leadership experience and his customer-first mindset will be instrumental in driving the continued success of our lending operations". 

 

Matthew Craig said: 

"I’m excited to join the team at Branded Financial Services and to lead lending operations at such an exciting time for the business. With a strong focus on delivering exceptional outcomes for customers, I look forward to working with the talented team at Branded to drive operational excellence and innovation in our services." 

 

Matthew’s appointment marks a strategic step for both Branded and the broader Avanti Finance Group, as the organisation continues to invest in experienced leadership to drive long-term success.

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