08 September 2026

Branded Financial Services recognised with AFIA Code accreditation

Australian Finance Industry Association logo

Branded Financial Services has been accredited by the Australian Finance Industry Association (AFIA) Finance Industry Code of Practice, recognising its commitment to responsible lending, transparency and positive customer outcomes.  

Branded Chief Executive Officer Liesl Knox said the accreditation reflects the business’ ongoing focus on doing the right thing for customers and introducer partners. 

“This is an important milestone for Branded and one our team should be proud of,” said Liesl. “It reinforces our commitment to operating with integrity, accountability and a customer-first mindset, while continuing to strengthen trust and confidence in the non-bank finance sector.”  

The AFIA Code is a principles-based industry code that promotes good practices across the finance sector, with a focus on fairness, accountability, customer care and trust.  

The accreditation provides independent recognition that Branded’s governance frameworks, policies and practices align with industry standards.  

“Accreditation is not just a point in time,” Liesl added. “It represents an ongoing commitment to embedding the principles of the Code into how we operate, make decisions and support customers every day.” 

 

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Approved applicants only. Terms, conditions, fees and charges apply. Finance issued by Branded Financial Services Pty Limited ABN 27 004 013 334
Australian credit licence 392188

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