Branded Financial Services has strengthened its Australian sales team with a series of appointments and role enhancements designed to give introducers more focused support as the company prepares for its next phase of growth.
The updated structure introduces three new roles, creating clearer areas of responsibility, stronger regional coverage, and a more consistent experience for broker, dealer and aggregator partners across Australia.
A key part of the change is the appointment of Ross Saunders as Head of Sales Enablement, building on the work he has been doing with Branded in a consulting capacity over the past two years.
Working alongside National Sales Manager Tony Farnell, Ross will focus on strengthening how Branded plans, prioritises and delivers services across its introducer network. The role is designed to create greater alignment across the business, helping introducers receive faster responses, more consistent service and clearer support throughout the lending journey.
By taking responsibility for sales planning, introducer engagement and service delivery, Ross's role also allows Tony to spend more time working with key broker, dealer and aggregator partners and identifying opportunities to help them grow.
More focused support for introducers
Branded Financial Services CEO, Liesl Knox, said the changes reflect the company’s continued investment in the people, capability and relationships that support introducers across Australia.
“Introducers play a critical role in connecting customers with the right lending solutions, and our sales team plays an equally important role in supporting those relationships,” Liesl said.
“These changes create clearer accountability within our team, strengthen our national coverage and allow us to provide a more responsive and consistent experience for our partners, wherever they are in Australia.”
“Ultimately, it's about helping introducers access the right people faster, receive the support they need when they need it, and deliver better outcomes for their customers.”
Ross said his focus is on making it easier for introducers to work with Branded, from accreditation through to application, approval and settlement.
“A big part of my role is helping bring together the people, processes and support behind our introducer relationships, so introducers can access the right help quickly and confidently,” Ross said.
“For introducers, success looks simple – knowing who to contact, getting answers quickly and having confidence they'll receive a consistent experience every time they bring quality business to Branded.”
Increased BDM capacity across Australia
As part of the strengthened structure, Branded has also added two new Business Development Manager positions to expand regional coverage and provide greater accessibility for introducers.
Mendish Sekhon supports introducers across Western and South Australia, providing more dedicated coverage in those markets. Michael Maglis provides flexible national coverage from an office-based role.
Together, the changes add depth and capability across the team to deliver a more consistent approach to partner engagement, territory management and service delivery.
The strengthened team positions Branded to better support the growth ambitions of brokers, dealers and aggregator partners across Australia through responsive service, strong relationships and flexible lending solutions.
For more information, please contact:
media@brandedfinancial.com
www.brandedfinancial.com
ABOUT BRANDED FINANCIAL SERVICES
Branded Financial Services is a leading provider of motor vehicle finance in Australia. Founded in 2011 and acquired by New Zealand specialist lender Avanti Finance in 2019, Branded provides finance solutions for cars, utes, light commercial vehicles, motorcycles, caravans and motorhomes through a trusted network of dealers and brokers.
Focused on delivering fast, flexible finance solutions, Branded combines specialist expertise with strong partner relationships to help more Australians get on the road.
The Avanti Finance Limited group of companies includes Branded Financial Services, Bexhill Funding Group and Motorcentral Technologies, bringing together specialist lending, insurance premium funding and automotive technology solutions.
